How often should a small business email its customers?

There is no magic number

How often you email depends on your audience and your news. But here is a useful rule of thumb for busy small businesses.

The rule of thumb

• At least once a month, to stay top of mind
• No more than once a week, or people will switch off
• Only when you have something worth saying

Why it matters

Consistency beats frequency. A friendly email every month that people actually open does more than five rushed ones they delete.