CraftmailThe good news
GDPR is scary-sounding but the bit that matters for email marketing is simple: people should only get emails they have agreed to, and they should be able to say no easily.
What you need to do
- Use a sign-up form with clear consent
- Only email people who opted in
- Make unsubscribing one click
The honest bit
Most small businesses are not trying to be sneaky — they just never got a plain-English explanation. That is exactly the boring-but-important work Craftmail does properly, so you do not have to think about it.